Which rights predominate? Give the rationale underlying your answers to this question. The rights of poor farmers and their families are predominant in this case. In the past, the farmers were restricted to sell their products in the local mandi.

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Which rights predominate? Give the rationale underlying your answers to this question. The rights of poor farmers and their families are predominant in this case. In the past, the farmers were restricted to sell their products in the local mandi. The products supply chain channels were both corruption and opaque. They had to go through middlemen and prices were very low. The interests of farmers were damaged seriously. It was unfair for them to suffer so much in the modern society. They need a transparent, open and competitive business framework to sell their products and gain rewards.

The business entity, such as ITC has the right to pursue profits and get reserved reputation in this case. There are kind of person involved getting hurt in this case, the middlemen. But they could become another form in the supply chain, the Sanchalak. End customer has the right to get quality goods and services. After e-Choupal reform initiatives, consumer can get better products with more reasonable price than ever.

If you had to defend the e-Choupal idea solely on the basis of ethical principles, how would you do so? Be sure to address the issue of social justice perspective poverty in your answer. The e-Choupal business model provided farmers the supply chain with more transparency and choice, which break this low productivity circle. The framework was structured in several ways.

First, ITC set up website echoupal. In this way, e-Choupal eliminated information asymmetry regarding prices and allowed farmers to time the sale of their produce, consequently fetching higher prices.

Second, the Sanchalaks acted as an interface between the computer terminal and the often illiterate farmers. ITC trained Sanchalaks to assist farmers in assess and pricing their produce. Third, Choupal Saagars were introduced as an alternative to the mandi. The farmers benefited from this by accurate weighing and prompt full payments. This made farmers have more money left in hand. Thus, farmers had money to invest. The quality and quantity of the produce improved. In this case, the rural farmers in India are least-advantaged members in society.

Thus, their interests that hindered by the corruption and opaque supply chain should be protected. How does ITC manage the dilemma of balancing its profit objectives with its social objectives and expectations in implementing CSR? How well does the ITC e-Choupal initiative really respond to the development meets, concerns and priorities of rural India? ITC not only transformed the business of farming but also with it the life of the Indian farmer. ITC help rural farmers in India through using technology.

The traditional business cycle was a time-consuming process which made ITC a high procurement cost. The farmers were affected by this process because the middlemen has skim away most of the gains. In order to reform the time-consuming and inefficient agrarian supply chain, ITC initiated its e-Choupal business model in It afforded the rural farmers the access to information and provides them with another efficient marketing way instead of the traditional one.

The business rational for launching e-Choupal was to empower the rural community, gain brand recognition and make a profit. Farmers realized that trading via e-Choupal safeguarded their interest by rewarding them for quality products.

The e-Choupal transformed the rural farmer into an empowered and confident entrepreneur. Poor people at the BOP bottom of the pyramid represent a very attractive market opportunity, as C. Yes I agree with this statement. It is a win-win situation. Both ITC and poor farmers and other people involved would benefit from the movements. It will help eradicate poverty.

The enlightened farmers would contribute to the development of agricultural business in India. The sound cycle of economic activities in this area would benefit both community and business, as well as ITC and farmers.

In empowering the community, ITC not only got brand recognition and actual value in profits, but also germinated the seeds of a profound social and economic transformation. Thank you. But the agricultural system has traditionally been unfair to the poor farmers.

They were at the bottom of pyramid, made so many efforts but got a poor return. They were underserved and overexploited. The time-consuming agricultural supply chain and old way of doing business was a vicious cycle to rural farmers, and the Indian agricultural industry as well.

The company initiated e-Choupal business model in to place computers with internet and technology information access in Indian rural villages. The e-Choupal operates as a place for information exchanging and e-commerce hub. At the beginning they were endeavoring to reorganize the soybean and other cropping procurement chain in rural India.

The challenges they encountered were infrastructural inadequacies and the unskilled farmers in remote India. They created a new highly profitable business way for both ITC and the farmers. The e-commerce platform which was brought from e-Choupal focused on the urgent needs of rural India. The decades-old business way has been changed into a low-cost and efficient system. The efforts transformed the powerless and humiliated farmers into empowered and confident entrepreneur.

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ITC eChoupal Case Case Study

The conventional Choupal system allows exploitation of farmers by commission agents. This mistake did not allow communication between ITC and farmers. The negligence of farmers by ITC is risky and cause reduced confidence among farmers. Moreover, the flow of information among stakeholders is inhibited by lack of information channels and controls. The farmer is left without any knowledge concerning prices and improved farming practices. Lack of user involvement is evidenced in the conventional Choupal system.


Itc E-Choupal Case Study Essay


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